Published research on corporate reputation has increased in the last 10 years in various
sectors. The higher education sector is no stranger to this growth; however, theoretical …

Communication about places is typically termed place branding and is generally situated
within the marketing discipline. However, in practice, place branding shares many …

Institutional communication is becoming a strategic instrument for universities, since it
facilitates the relationships with their various publics and allows positioning of the …

Kertas konsep ini membincangkan kepentingan komunikasi strategik dalam organisasi.
Komunikasi strategik merupakan komunikasi berencana, terancang dan digunakan untuk …

Purpose This paper concerns public sub-sector branding within the higher education (HE)
system. The purpose of this paper is to investigate how public sub-sector branding within HE …

University reputation is a key element of the institutional strategy, and it is affected by the
development of the Internet and digital media as a place for debate and exchange of views …

In the spring of 2020, the COVID-19 pandemic caused colleges and universities in the
United States to transition from face-to-face to remote learning. Academic leaders need to …

This study offers a comprehensive approach to the evaluation of communication strategy in
social networks, which contributes to the academic field by means of a specific analysis …

Promotional videos produced by higher education institutions (HEIs) are an important
medium for introducing new generations of students to HEIs and communicating their roles …

Reputation of public sector organizations is increasingly formed through Word of Mouth
(WOM) as citizens and stakeholders share their experiences with others both online and …