This comprehensive study embarks on an exploration of contemporary marketing strategies
within the dynamic landscape of mobile applications, particularly emphasizing the utilization …

Modern businesses must adapt to changing market conditions and growing consumer
demands, so it is a priority to study the possibilities of using artificial intelligence to form …

Penelitian ini bertujuan untuk menyelidiki penerapan strategi pemasaran digital dalam
meningkatkan visibilitas dan pertumbuhan bisnis di era digital. Melalui jenis penelitian …

Thanks to its capabilities, artificial intelligence (AI) contributes to business development by
attracting customers and investors. However, the wide spread of various AI technology …

The relevance of the research topic is due to the rapid development of digital technologies
and the increasing importance of interactive marketing communications in the context of …

Abstract The integration of Artificial Intelligence (AI) in digital marketing is transforming the
landscape of content creation and promotion, offering unprecedented opportunities for …

This article examines the interrelations between globalisation, economic development, and
ecological sustainability. It analyses the role of financial innovations in promoting …

In various industries of modern business, digital tools are becoming not only a support but
also a key element of a successful marketing strategy. Particularly in the field of marketing …

Objective: The growing reliance on digital technologies in contemporary society
underscores the need for a robust legal framework to ensure security. The development of …

The scientific article aims to determine the impact of marketing analytics on the value-
creation process in creative industries. The research includes analysing the use of digital …