The framework offered in this study provides empirical evidence concerning the interaction between distributive, procedural and interactional perceived justice and loyalty program …
Due to the pandemic of COVID-19 outbreaks around the world including Malaysia, one of the attraction places such as Zoo Negara was having a big loss and wanted to attract the …
The aim of the research is to determine how the entry of a partner into a partnership loyalty programme affects customer acquisition and retention for the new partner and existing …