Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables in tourism …
S Gössling - Journal of Sustainable Tourism, 2020 - Taylor & Francis
The past years have seen an unprecedented growth in the ICT economy that has fundamentally altered business models and consumer cultures. Many of the changes this …
Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the …
C Li, Y Wang, X Lv, H Li - Annals of Tourism Research, 2021 - Elsevier
By its very nature, tourism is a temporary experience. But how time scarcity makes an impact on tourists' impulse buying is still unclear. By looking into the role played by travel …
Due to the emergence of Web 2.0 and consequently the increased use of social media, this study aims to explore the role of social media in changing the behavior of tourists and the …
A Tham, J Mair, G Croy - Tourism Recreation Research, 2020 - Taylor & Francis
While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists' destination choices. There is nonetheless a persistent …
Facebook is a popular social media platform used by both the demand and the supply sides of the tourism industry. Since there is a huge amount of information on the Internet, which …
The Rich Kids of Instagram (RKOI) portray luxury lifestyles on social media. The potential roles of travel and transport within these online displays of affluence have not yet been …
Tourism companies have been actively using social media to engage customers, enhance company–customer relationships, and boost business. Researchers are keen to uncover the …