Video website operators work in a highly competitive market and, thus, cultivating
evangelists who keep coming back and spreading positive word-of-mouth (WOM) referrals is …

Purpose This study investigates how Danmu (danmaku) technological features (DTFs) of
recommendation vlogs (rec-vlogs) impact consumer experiences and decisions …

Danmu function as an augmented comment feature has been adopted by almost all live
streaming platforms to foster interaction between viewers and the streamer in China …

Digital video sites currently seek new ways to build a platform to encourage user
engagement and enable users to connect with one another through multiple means and …

While the competition of video market rages on, video platforms eagerly seek new ways to
encourage user engagement and enhance user experience through multiple means and …

Despite the importance of social interaction in virtual communities, scant research has
investigated the outcomes of social interaction features. Our study aims to investigate the …

Abstract Digital Ephemerality: Digital Media and Radical Politics in Postsocialist China visits
three youth digital sites in contemporary China to explore the boundary and potentiality of …

With the popularity of social networking, consumer often relies on social network when
making purchase decisions. Social commerce in this regard represents a shift in consumers' …