India is witnessing a dual transformation marked by technological advancements and a
surge in entrepreneurial activity following the launch of various e-governance schemes and …

İnternetin hayatımıza girmesi ile birlikte iletişim teknolojilerinde köklü değişimler yaşanmıştır.
İnternet teknolojilerinin hayatımıza kattığı yeniliklerden biri de sosyal medya platformları …

Over the years, social media usage has become an inseparable aspect of the travel
experience. This study examines the factors that influence Indian travellers' use of social …

Sustainability refers to the nature, ability, and quality to survive over a sustained and
continued interlude of time. Digital technologies are increasingly becoming a dependable …

Online forums are becoming increasingly important in influencing customers' buying
decision process, hence understanding customers' likelihood to rely on online forums while …

Founded as a family-owned business in 1894, Bata Corp. has grown to become a major
player in the footwear sector, with a presence in more than 70 countries. In India, the …

Social media has completely revolutionized how companies promote their products and
engage with their target audience. Traditionally, platforms like X (formerly Twitter) were used …

This study explores how masstige co-branding in the luxury sector can maintain the
exclusivity of brands while expanding audiences. Through 20 semi-structured interviews …

Purpose: Today, it is a well-established fact that the fashion industry, especially the fast-
fashion segment, has been a key natural resource devourer. As a result, this industry has …