Impact of social media marketing on consumer's purchase intentions: the mediating role of customer trust
Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …
and long-term company success. Present markets become more competitive through …
Understanding female consumers' intention to shop online: The role of trust, convenience and customer service
P Raman - Asia Pacific Journal of Marketing and Logistics, 2019 - emerald.com
Purpose The purpose of this paper is to develop a model to examine the female consumer's
intention to shop online. The rising number of female online shoppers has compelled the …
intention to shop online. The rising number of female online shoppers has compelled the …
How do digital natives perceive and react toward online advertising? Implications for SMEs
Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …
led to the emergence of online advertising, which has benefitted marketing organizations of …
An empirical study on the influence of economy hotel website quality on online booking intentions
This study investigates the potential theoretical relationships among economy hotel website
quality, eTrust, and online booking intentions in China. A questionnaire survey was …
quality, eTrust, and online booking intentions in China. A questionnaire survey was …
What obstruct customer acceptance of internet banking? Security and privacy, risk, trust and website usability and the role of moderators
I Aboobucker, Y Bao - The Journal of High Technology Management …, 2018 - Elsevier
Comparatively a little attention has been paid to the factors that obstruct the acceptance of
Internet banking in Sri Lanka. This research assimilates constructs such as security and …
Internet banking in Sri Lanka. This research assimilates constructs such as security and …
Moderating effects of personal innovativeness and driving experience on factors influencing adoption of BEVs in Malaysia: An integrated SEM–BSEM approach
Electric cars are relatively in the early stage of acceptance in Malaysia, the purpose of the
current research was to determine the factors affecting the adoption of battery electric …
current research was to determine the factors affecting the adoption of battery electric …
Towards the customers' intention to use QR codes in mobile payments
This research studies the motivation of customers to choose the QR code as a payment tool
by developing an integrated model based on UTAUT 424 valid responses were collected …
by developing an integrated model based on UTAUT 424 valid responses were collected …
Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator
CL Hsu, LC Yu, KC Chang - Computers in Human Behavior, 2017 - Elsevier
This study aims to investigate the effects of online customer reviews, regulatory focus, and
product type on purchase intention, as well as the effect of whether purchase intention is …
product type on purchase intention, as well as the effect of whether purchase intention is …
The impact of the COVID-19 pandemic on online consumer behavior: applying the theory of planned behavior
The present study applied the theory of planned behavior (TPB) to examine consumers'
intention to shop online during the COVID-19 pandemic and its influence on purchasing …
intention to shop online during the COVID-19 pandemic and its influence on purchasing …
Mobile banking adoption: decomposed theory of planned behavior with perceived trust
For financial institutions, mobile banking has represented a breakthrough in terms of remote
banking services. However, many customers remain uncertain due to its security. This study …
banking services. However, many customers remain uncertain due to its security. This study …