Gen Z controls almost the entire population in the world with a total number of almost two
billion people worldwide. This generation will be the largest consumer group in the world. In …

Advertising is a crucial tool for businesses to reach out to their consumers. However, with
constantly evolving consumer attitudes, preferences, and behavior, it is challenging to …

Digital natives are Millennials and Gen Zs who grew up under the ubiquitous influence of the
internet and digital technologies. As these generations come of age, they represent the …

The evolving landscape of digital marketing has significantly impacted consumer behaviour,
especially among Generation Z. This thesis explores Generation Z students' intentions …

Son yıllarda teknolojide meydana gelen gelişmelerle birlikte tüketicilerin satın alma
davranışlarında değişimler meydana gelmiş ve geleneksel pazarlamadan dijital …

The rise of the fast fashion industry has led to global problems with ethical production
processes and fast-paced turnover rates with grave environmental effects. Local sustainable …

This exploration delves into the intriguing world of “Generation Z” and its unique consumer
psychology, marked by a strong interest in the appearance economy and a desire for …

Abstract or Executive Summary: The use of animals in clothing is a practice that has always
been part of human civilization. Although originally used as a way to warm and clothe …

The emergence of product quality and ease of payment factor is an important factor
influencing the purchase decision of generation z consumers in the fast fashion category …

Today's world is characterized by a daily plethora of mostly digital information; digital and
social media have become an inseparable part and an important source of information for …