A recent article pointed out that “past research has paid relatively little attention to the
sources of individuals' moral philosophies from either a conceptual or an empirical …

This textbook covers the full range of topics and issues normally included in a course on
economic growth and development. Both mainstream economic perspectives as well as the …

Purpose The purpose of this paper is to explore the relationship between corporate social
responsibility (CSR) at the macro-level and well-established dimensions of national culture …

States that in the present era of global marketing, as more companies enter international
markets, ethical problems are likely to increase. As companies and their managers deal with …

In discourses on search in marketing and consumer behavior, we assume that consumers
search for brands within a product. Research among consumers in markets where …

Luxury counterfeiting has received a great deal of interest from marketing academics and
professionals. The present article presents a critical summary of the current body of …

Brands represent the most valuable asset that many firms possess, and the associated
brand equity is usually the result of years of development efforts. Yet many brands are …

The rise of the knowledge economy brings to the foreground questions of how firms might
best capture the value of their intellectual assets. In this article I introduce the notion of …

As those involved in commerce are aware, preventing competitors and others from imitating
successful brands is a difficult and costly task. This book serves to inform the reader …

The model presented here acknowledges the complexity of the entry strategy decision and
offers guidance on when to enter the market and how to enter the market, taking into …