How is consumer desire transformed by contemporary technology? Most extant theory holds
that technology rationalizes and reduces passion. In our investigation of networks of desire …

This paper argues for an epistemological positioning of Consumer Culture Theory (CCT)
research beyond the lived experience of consumers. CCT, it is argued, brought sociocultural …

This research article explores the content of consumers′ experience when they shop
online and proposes a first step in conceptualizing the 'online shopping experience′(OSE) …

This commentary offers a view into the contributions of Consumer Culture Theory (CCT) in
marketing and charts promising future avenues for research and marketing practices …

This chapter focuses on interpretive research in marketing. A particular strength of
interpretive methodologies arguably is that they focus attention on the everyday contexts of …

Purpose This paper reflects on the development of Consumer Culture Theory, both as a field
of research and as an institutional classification, since the publication of Arnould and …

We offer a genealogical perspective on the reflexive critique that consumer culture theory
(CCT) has institutionalized a hyperindividualizing, overly agentic, and sociologically …

The vocabulary and tactics developed by actor–network theory (ANT) can shed light on
several ontological and epistemological challenges faced by consumer culture theory …

This theoretical article highlights limitations in the current trend towards dichotomising full
ownership and access-based consumption by recognising a broader, more complex array of …

This review takes stock of the development of Consumer Culture Theory (CCT) and provides
a perspective from which this field of research can be framed, synthesized, and navigated …