Making sense of sensory brand experience: Constructing an integrative framework for future research
This study asserts that conceptualizing sensory brand experience (SBE) as an independent
construct is critical to expanding our understanding of experiences provided by brands. To …
construct is critical to expanding our understanding of experiences provided by brands. To …
[HTML][HTML] Perspectives, opportunities and tensions in ethical and sustainable luxury: Introduction to the thematic symposium
Scholars agree that the environmental and societal impacts of consumption require greater
attention, and need examining in more diverse market contexts. This editorial essay focuses …
attention, and need examining in more diverse market contexts. This editorial essay focuses …
Replaced by a Robot: Service Implications in the Age of the Machine
Service organizations, emboldened by the imperative to innovate, are increasingly
introducing robots to frontline service encounters. However, as they augment or substitute …
introducing robots to frontline service encounters. However, as they augment or substitute …
[HTML][HTML] The influence of scent on virtual reality experiences: The role of aroma-content congruence
We live in a multisensory world. Our experiences are constructed by the stimulation of all our
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …
[HTML][HTML] Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience
Virtual technologies will change the way we consume in the digital environment in the future.
Such technologies can provide consumers with a multi-sensory experience in contrast to the …
Such technologies can provide consumers with a multi-sensory experience in contrast to the …
Role of customer perceived brand ethicality in inducing engagement in online brand communities
In recent times, ethical consumerism has motivated firms to behave ethically to garner
various benefits for their brands. More specifically, firms have become more conscious of …
various benefits for their brands. More specifically, firms have become more conscious of …
Ethical sensitivity in consumers' decision-making: The mediating and moderating role of internal locus of control
Ethical behavior has been a topic of increasing research interest, but only a few studies
have examined ethical decision-making through a holistic consideration of ethical …
have examined ethical decision-making through a holistic consideration of ethical …
Additive omnichannel atmospheric cues: The mediating effects of cognitive and affective responses on purchase intention
In today's channel-centric retail ecosystem the right mix and orchestration of online and
offline stimulus is paramount towards providing an optimal store atmosphere and shopping …
offline stimulus is paramount towards providing an optimal store atmosphere and shopping …
Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers' prior experience and gender
WH Kim, SH Lee, KS Kim - Anatolia, 2020 - Taylor & Francis
The purpose of the study is to investigate the relationships of hotels' sensory marketing,
customer satisfaction, and revisit intentions in light of the moderating effects of customers' …
customer satisfaction, and revisit intentions in light of the moderating effects of customers' …
[HTML][HTML] Implementing experiential marketing in the digital age for a more sustainable customer relationship
AM Urdea, CP Constantin, IM Purcaru - Sustainability, 2021 - mdpi.com
We reviewed 58 empirical articles from the last two decades on experiential marketing in the
e-commerce context. This literature review seeks to shed light into the fields of experiential …
e-commerce context. This literature review seeks to shed light into the fields of experiential …