[HTML][HTML] The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations
This research intends to evaluate the effect on the performance of small and medium
enterprises (SMEs) of technological developments, including digital marketing, and to …
enterprises (SMEs) of technological developments, including digital marketing, and to …
Unlocking destination cultural reputation: the role of sustainable on-site activity involvement as moderator
Purpose The study aims to provide a detailed definition of Destination Cultural Reputation
while also exploring its impact on tourist satisfaction through an investigation of the …
while also exploring its impact on tourist satisfaction through an investigation of the …
Destination authenticity influence on tourists' behavioral intentions, involvement and nostalgic sentiments
Purpose This tourism study delves into the universal impact of authenticity on tourists'
preferences. This study aims to enhance understanding and present a model delineating …
preferences. This study aims to enhance understanding and present a model delineating …
The role of customer engagement in relationship quality with a resale platform
Online communities are often used to establish customer engagement. This study focuses
on the antecedents (ie involvement, anonymity) and consequences (ie brand relationship …
on the antecedents (ie involvement, anonymity) and consequences (ie brand relationship …
Guest editorial: Using partial least squares structural equation modeling (PLS-SEM) in quality management
Partial least squares structural equation modeling (Chin, 1998; Lohmöller, 1989; Wold,
1982) allows researchers to estimate models with constructs (also see Hair et al., 2022; Hair …
1982) allows researchers to estimate models with constructs (also see Hair et al., 2022; Hair …
The effect of brand authenticity on brand loyalty in the frozen food industry: findings from PLS-SEM and fsQCA
S Shahzad, S Li, A Sarwar - British Food Journal, 2025 - emerald.com
Purpose This study aims to investigate the effect of brand authenticity on consumer brand
loyalty in the Pakistani frozen food industry sector in the light of the stimulus-organism …
loyalty in the Pakistani frozen food industry sector in the light of the stimulus-organism …
Tourists' satisfaction and sense of belonging in adopting responsible behaviors: the role of on-site and social media involvement in cultural tourism
Purpose The study aims to analyze the relationship between tourists' satisfaction and their
sense of belonging in a specific cultural destination by also investigating the moderating role …
sense of belonging in a specific cultural destination by also investigating the moderating role …
Beyond convenience: understanding the nexus of food biosafety, service quality, and brand image in online food delivery services
FB Chinelato, CA Hoyos Vallejo - Journal of Foodservice Business …, 2024 - Taylor & Francis
This study aims to present an integrative model assessing the impact of Food Biosafety
Measures (FBM), e-Service Quality (e-SQ), and Product Quality (PQ) on Online Food …
Measures (FBM), e-Service Quality (e-SQ), and Product Quality (PQ) on Online Food …
The underlying mechanism of user response to AI assistants: from interactivity to loyalty
M Ko, L Lee, YYK Kim - Information Technology & People, 2024 - emerald.com
Purpose With the expansion of artificial intelligence (AI) technology in everyday life, it is
critical to discuss how and why consumers respond in certain ways to AI agents. However …
critical to discuss how and why consumers respond in certain ways to AI agents. However …
Navigating mobile device heightened use: an integrated model to assess mobile user engagement
Purpose The widespread use of mobile devices raises concerns about their negative effects
on users' well-being but also presents business opportunities. To harness this phenomenon …
on users' well-being but also presents business opportunities. To harness this phenomenon …