K Mavunla, S Thakur - Proceedings of the NEMISA Digi, 2024 - easychair.org
The study delved into health insurance cross-selling, where additional insurance products are promoted to existing policyholders, suggesting supplementary coverage such as dental …
H Balage, D Sedera - … AI-Driven Technologies Into Service Marketing, 2024 - igi-global.com
The application of artificial intelligence (AI) across various industries has become increasingly prominent over time, and the banking industry has transformed significantly due …
This thesis aims to predict customer cross-buying behavior in the financial services industry. Specifically, customer behaviors and demographics will be investigated in this research. The …