Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda
The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …
business operates, subsequently bringing fundamental changes to consumer expectations …
Determinants of webrooming and showrooming behavior: A systematic literature review
KC Sahu, M Naved Khan, KD Gupta - Journal of Internet …, 2021 - Taylor & Francis
The aim of this study is to explore the characteristics of omnichannel shoppers in the context
of webrooming and showrooming behavior. A total of two hundred and forty research papers …
of webrooming and showrooming behavior. A total of two hundred and forty research papers …
Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach
Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …
retail industry through integrating multiple available channels to enhance seamless …
Consumers response towards mobile commerce applications: SOR approach
PK Chopdar, J Balakrishnan - International Journal of Information …, 2020 - Elsevier
The paramount importance for mobile retailers, expecting higher sales and cost savings is
customer retention. Though previous studies have explored various nuances of customer …
customer retention. Though previous studies have explored various nuances of customer …
[HTML][HTML] Combining channels to make smart purchases: The role of webrooming and showrooming
In this study, the authors analyse the influence of specific combinations of online and
physical channels (webrooming and showrooming) on the customer experience …
physical channels (webrooming and showrooming) on the customer experience …
Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …
between retailers and consumers. Although the effect of omnichannel retailing on business …
Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience
Along with the rapid development of in-store technology, multichannel service is being
shifted to omnichannel. By integrating different parallel channels, omnichannel service …
shifted to omnichannel. By integrating different parallel channels, omnichannel service …
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Building on the stimulus-organism-response (SOR) theory, this study identifies and
empirically tests the prominence of various technology-related, consumer characteristics …
empirically tests the prominence of various technology-related, consumer characteristics …
Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
In recent times, the increasing accessibility of mobile technology has led to changes in
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Y Tueanrat, S Papagiannidis, E Alamanos - Journal of Retailing and …, 2021 - Elsevier
In light of the complex customer behaviour and customer journeys in omnichannel retailing,
this study aims to investigate customer co-creation behaviour, customer response and …
this study aims to investigate customer co-creation behaviour, customer response and …