The effects of linguistic devices on consumer information processing and persuasion: A language complexity× processing mode framework

R Pogacar, LJ Shrum, TM Lowrey - Journal of Consumer …, 2018 - Wiley Online Library
People—be they politicians, marketers, job candidates, product reviewers, or romantic
interests—often use linguistic devices to persuade others, and there is a sizeable literature …

[PDF][PDF] You Sound Like an Evil Young Man: A Distributional Semantic Analysis of Systematic Form-meaning Associations for Polarity, Gender, and Age in Fictional …

AY Joosse, G Kuscu, G Cassani - Journal of Experimental Psychology …, 2024 - osf.io
We detail a successful attempt in modeling associations about the age, gender, and polarity
of fictional characters based on their names alone. We started by collecting ratings through …

Sound symbolism in Chinese children's literature

X Wang - Cognitive Linguistics, 2022 - degruyter.com
Iconicity is a fundamental property of spoken and signed languages. However, quantitative
analysis of sound-meaning association in Chinese has not been extensively developed, and …

The influence of marketing language on brand attitudes and choice

R Pogacar, TM Lowrey, LJ Shrum - The Routledge companion to …, 2017 - taylorfrancis.com
This chapter focuses on marketing language. It discusses the cross-modal interaction of
marketing language devices with other sensory elements such as name font and logo …

Iconicity in language and speech

A Cwiek - 2022 - edoc.hu-berlin.de
This dissertation is concerned with the major theme of iconicity and its prevalence on
different linguistic levels. Iconicity refers to a resemblance between the linguistic form and …

The Chinese Oliver Twist Transcreation in digital subtitling settings

L Liang - Translation and Translanguaging in Multilingual …, 2023 - jbe-platform.com
This article sheds light upon subtitling as the audiovisual translation (AVT) mode applied to
three subtitled versions of Oliver Twist. The comparison takes place within the subtitling …

[HTML][HTML] Intuiciones icónicas acerca de significados lingüísticos

SC Scotto - Revista de humanidades de Valparaíso, 2024 - SciELO Chile
I identify the nature and the epistemic status of a sub-type of linguistic intuitions that I call
iconic intuitions (IIs). The naive speakers are able to detect, through these intuitions …

Translating satire in Mafalda and A Turma da Mônica

CE Poteau - Translation and Interpreting Studies, 2022 - jbe-platform.com
In both the Spanish-language Argentine comic strip Mafalda, created by Quino, and the
Portuguese-language Brazilian comic A Turma da Mônica by Maurício de Sousa, the …

[PDF][PDF] Iconic Intuitions about Linguistic Meanings

SC Scotto - Revista de Humanidades de Valparaíso, 2024 - rhv.uv.cl
I identify the nature and the epistemic status of a sub-type of linguistic intuitions that I call
iconic intuitions (IIs). The naive speakers are able to detect, through these intuitions …

Recherches sur le symbolisme phonétique des noms propres

X Wang - Signifiances (Signifying), 2022 - revues.polen.uca.fr
Résumé De multiples recherches ont utilisé des logatomes pour examiner s' il existe un lien
motivé entre le signifiant et son signifié, son référent ou son concept. Comme les logatomes …