Why attachment security matters: How customers' attachment styles influence their relationships with service firms and service employees
Relational orientations vary across customers, so marketing activities should be customized
to individual customers or market segments. However, little is known about the underlying …
to individual customers or market segments. However, little is known about the underlying …
Expanding evaluation to progress strategic communication: Beyond message tracking to open listening
J Macnamara, A Gregory - Future Directions of Strategic …, 2020 - taylorfrancis.com
Management writer Tom Peters noted that what gets measured is what gets done in
organizations. Therefore, measurement and evaluation models and approaches provide …
organizations. Therefore, measurement and evaluation models and approaches provide …
Online relationship marketing
Online interactions have emerged as a dominant exchange mode for companies and
customers. Cultivating online relationships—defined as relational exchanges that are …
customers. Cultivating online relationships—defined as relational exchanges that are …
Mobile banking service quality and customer relationships
Purpose The purpose of this paper is to investigate the multidimensional concept of mobile
banking service quality (security/privacy, practicity, design/aesthetics, enjoyment and …
banking service quality (security/privacy, practicity, design/aesthetics, enjoyment and …
Social media and customer relationship management technologies: Influencing buyer-seller information exchanges
Due to the increasing array of sales technology, salespeople must understand how each
application assists them. This study examines how business-to-business salespeople use …
application assists them. This study examines how business-to-business salespeople use …
Technology-driven service strategy
Advancements in technology are radically transforming service, and increasingly providing
the underlying basis for service strategy. In this paper, we develop a typology and …
the underlying basis for service strategy. In this paper, we develop a typology and …
Toward a transcending conceptualization of relationship: a service‐dominant logic perspective
SL Vargo - Journal of Business & Industrial Marketing, 2009 - emerald.com
Background As noted, as academic constructs, relationship and relationship marketing
(RM)[1], have roots in both service marketing and B2B marketing (Ballantyne et al., 2003; …
(RM)[1], have roots in both service marketing and B2B marketing (Ballantyne et al., 2003; …
[PDF][PDF] Attracting Facebook'fans': The importance of authenticity and engagement as a social networking strategy for professional sport teams
Given the availability and usage of social network sites (SNS), professional sport teams are
drawn to this medium as a way to reach new and foster existing fan relationships. Despite …
drawn to this medium as a way to reach new and foster existing fan relationships. Despite …
Marketing alliances, firm networks, and firm value creation
V Swaminathan, C Moorman - Journal of marketing, 2009 - journals.sagepub.com
Prior research has found that the announcement of marketing alliances tends to produce no
effect on firm value creation in a high-tech context. This article reexamines this issue and …
effect on firm value creation in a high-tech context. This article reexamines this issue and …
From repeat patronage to value co-creation in service ecosystems: a transcending conceptualization of relationship
This article anchors a special issue on a service-dominant logic perspective on relationship,
stemming from a special session at the 9th International Conference on Relationship …
stemming from a special session at the 9th International Conference on Relationship …