Why attachment security matters: How customers' attachment styles influence their relationships with service firms and service employees

M Mende, RN Bolton - Journal of Service Research, 2011 - journals.sagepub.com
Relational orientations vary across customers, so marketing activities should be customized
to individual customers or market segments. However, little is known about the underlying …

Expanding evaluation to progress strategic communication: Beyond message tracking to open listening

J Macnamara, A Gregory - Future Directions of Strategic …, 2020 - taylorfrancis.com
Management writer Tom Peters noted that what gets measured is what gets done in
organizations. Therefore, measurement and evaluation models and approaches provide …

Online relationship marketing

L Steinhoff, D Arli, S Weaven, IV Kozlenkova - Journal of the Academy of …, 2019 - Springer
Online interactions have emerged as a dominant exchange mode for companies and
customers. Cultivating online relationships—defined as relational exchanges that are …

Mobile banking service quality and customer relationships

M Arcand, S PromTep, I Brun… - International Journal of …, 2017 - emerald.com
Purpose The purpose of this paper is to investigate the multidimensional concept of mobile
banking service quality (security/privacy, practicity, design/aesthetics, enjoyment and …

Social media and customer relationship management technologies: Influencing buyer-seller information exchanges

OS Itani, MT Krush, R Agnihotri, KJ Trainor - Industrial Marketing …, 2020 - Elsevier
Due to the increasing array of sales technology, salespeople must understand how each
application assists them. This study examines how business-to-business salespeople use …

Technology-driven service strategy

MH Huang, RT Rust - Journal of the Academy of Marketing Science, 2017 - Springer
Advancements in technology are radically transforming service, and increasingly providing
the underlying basis for service strategy. In this paper, we develop a typology and …

Toward a transcending conceptualization of relationship: a service‐dominant logic perspective

SL Vargo - Journal of Business & Industrial Marketing, 2009 - emerald.com
Background As noted, as academic constructs, relationship and relationship marketing
(RM)[1], have roots in both service marketing and B2B marketing (Ballantyne et al., 2003; …

[PDF][PDF] Attracting Facebook'fans': The importance of authenticity and engagement as a social networking strategy for professional sport teams

M Pronschinske, MD Groza, M Walker - Sport marketing quarterly, 2012 - researchgate.net
Given the availability and usage of social network sites (SNS), professional sport teams are
drawn to this medium as a way to reach new and foster existing fan relationships. Despite …

Marketing alliances, firm networks, and firm value creation

V Swaminathan, C Moorman - Journal of marketing, 2009 - journals.sagepub.com
Prior research has found that the announcement of marketing alliances tends to produce no
effect on firm value creation in a high-tech context. This article reexamines this issue and …

From repeat patronage to value co-creation in service ecosystems: a transcending conceptualization of relationship

SL Vargo, RF Lusch - Journal of Business Market Management, 2010 - Springer
This article anchors a special issue on a service-dominant logic perspective on relationship,
stemming from a special session at the 9th International Conference on Relationship …