[PDF][PDF] Analisis pengaruh content marketing, influencer, dan media sosial terhadap keputusan pembelian konsumen (Studi pada pengguna Instagram dan Tiktok di …
RN Shadrina, Y Yoestini - Diponegoro Journal of …, 2022 - ejournal3.undip.ac.id
PENGARUH KUALITAS LAYANAN, KUALITAS MAKANAN, KEWAJARAN HARGA,
KUALITAS LINGKUNGAN FISIK TERHADAP KEPUASAN PELANGGAN (STUDI PADA …
KUALITAS LINGKUNGAN FISIK TERHADAP KEPUASAN PELANGGAN (STUDI PADA …
Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment
M An, SL Han - Journal of Business Research, 2020 - Elsevier
This study investigates the psychological motivation of customer engagement and examines
the underlying factors of customer behavior in offline retail environments. Our study is based …
the underlying factors of customer behavior in offline retail environments. Our study is based …
The moderating role of age and gender on the attitude towards new luxury fashion brands
S Ajitha, VJ Sivakumar - … of Fashion Marketing and Management: An …, 2019 - emerald.com
Purpose There is a significant growth in the consumption of new luxury fashion brands in
developing price-sensitive markets like India. Not only does this growth demonstrate how …
developing price-sensitive markets like India. Not only does this growth demonstrate how …
Understanding consumer impulse buying in livestreaming commerce: The product involvement perspective
X Gong, X Jiang - Frontiers in Psychology, 2023 - frontiersin.org
The rapid development of livestreaming commerce has received widespread attention from
both theoretical and practical circles. However, relatively few studies have been conducted …
both theoretical and practical circles. However, relatively few studies have been conducted …
[HTML][HTML] The relationship between brand Facebook page characteristics, perceived value, and customer engagement behavior: An application of Stimulus-Organism …
Purpose: With the advancement of technology and increased use of social media, brands
have become part of the virtual world and try to grab customers' attention. Brand pages …
have become part of the virtual world and try to grab customers' attention. Brand pages …
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis
Purpose This study investigates the relationships between perceived scarcity, fear of
missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both …
missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both …
On the attractiveness of clothing libraries for women: Investigating the adoption of product-service systems from a practice-based perspective
Clothing libraries, an application of product-service system in the clothing sector, could
potentially combat clothing overconsumption but consumer adoption is limited so far …
potentially combat clothing overconsumption but consumer adoption is limited so far …
Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast
T Hewei - Frontiers in Psychology, 2022 - frontiersin.org
Based on elaboration likelihood model (ELM), this paper introduces the central route and
peripheral route of online comments and constructs a conceptual model affecting …
peripheral route of online comments and constructs a conceptual model affecting …
Product Ranking: Measuring Product Reviews on the Purchase Decision
The development of the digital world today has had a significant impact on the industrial
sector, one of which is the development of e-commerce. E-commerce is one of the platforms …
sector, one of which is the development of e-commerce. E-commerce is one of the platforms …
Linking gamers' competitive spirit and in-game impulse purchase: The need for popularity as a mediator and social competence as a moderator
H Cengiz, A Pouyan, H Azdemir - Computers in Human Behavior, 2025 - Elsevier
This study investigated the effects of competitive attitudes on in-game impulse purchase
behaviors, focusing on the mediating role of the need for popularity and the moderating …
behaviors, focusing on the mediating role of the need for popularity and the moderating …