Background of the study Nowadays, the business pattern is changing globally. The business
organization is influenced customers to purchase their necessary goods and services from …

In Bangladesh, more clarity is needed on data that could contribute to the provision of
sustainable banking services. Therefore, the qualitative exploration of bank employees' …

The present study intends to unleash the influence of social media marketing (SMM) on
purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel …

The world has noticed tremendous growth in information technology, particularly the Internet
of Things and artificial intelligence. Nowadays, a lot of people rely on conversational …

Background Consumption patterns of people around the world have been tremendously
affected due to the COVID-19 outbreak since December 2019. Previous studies validated …

The tourism industry has become an important sector that has a substantial influence on the
development of a country's economy. One of the most significant benefits of tourism includes …

Online education is a flexible instructional delivery system that includes any kind of learning
that takes place via the internet. Therefore, the purpose of this research was to determine the …

Tourists' revisit intention, which refers to their anticipated likelihood of returning to the same
destination, is a subset of positive post-purchase behavior and a critical component of tourist …

In Bangladesh, app-based online food delivery services are gaining popularity. The
increased use of mobile phones and the affordability of the internet aided businesses in …

The tourism industry has grown to be a significant contributor to a country's economic
growth. Therefore, the core intent of this study was to assess the effect of the marketing mix …