In the information systems, customer relationship management (CRM) is the overall process
of building and maintaining profitable customer relationships by delivering superior …

This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …

The e-CRM application has currently offered benefits for companies in different business
sectors, especially in hospitality industry. The objective of this paper is to investigate the …

Despite the considerable benefits of CRM, there is a paucity of research considering CRM
adoption stages (evaluation, adoption, and routinization). Thus, we developed a conceptual …

Abstract In 2019, the International Journal of Information Management (IJIM) celebrated its
40th year of publication. This study commemorates this event by presenting a retrospect of …

Abstract Customer Relationship Management (CRM) is a very important growing business
practice in today's environment. It is used for managing the interaction between a company …

Purpose This paper aims to assess the effect of sustainable supply chain management
(SSCM), competitive advantage (CA) and customer relationship management (CRM) on …

Nowadays, the business environment has become more turbulent and more competitive;
hence, supplier relationships have become strategic assets for firm survival. Furthermore …

Conceptualizing knowledge leadership and customer knowledge management (CKM) in the
project context is still rudimentary. Thus, the first objective of this study is to assess the …

This study sought to investigate the role of organizational capabilities on e-business
successful implementation. The proposed conceptual framework was tested on a sample of …