This study aims to determine the effect of Experiential Marketing on Customer Loyalty (Study in Mahakam Lantern Garden Customers). The existence of tourism activities has a very big …
Abstract Hotel Accor Group Bali merupakan jaringan hotel internasional bintang lima yang tersebar di Pulau Bali. Pada masa pandemi COVID-19 ini memberi dampak yang signifikan …
This research began with indications of dissatisfaction felt by tourists at tourist destinations in Tanah Datar Regency. Therefore, the focus of this research is to analyze the influence of …
WA Artana - Research Journal of Management, 2024 - ramaresearch.com
Introduction: This study aims to determine the effect of experiential marketing and brand trust on customer loyalty through customer satisfaction as an intervening variable in case studies …