City marketing and planning in two Greek cities: plurality or constraints?
A Deffner, N Karachalis, E Psatha… - European Planning …, 2020 - Taylor & Francis
The aim of this paper is to examine the relation between city/urban planning and city
marketing/branding procedures through the analysis of Strategic Place Marketing …
marketing/branding procedures through the analysis of Strategic Place Marketing …
Branding Places through Experiential Tourism: A Survey on the Features of the Experiential Product and Enterprises in Greek Regions
A Yiannakou, A Apostolou, V Birou-Athanasiou… - Tourism and …, 2022 - mdpi.com
The focus of experiential tourism is for the consumer or visitor to experience the tourist
destination and to actively interact with local people, cultures, and the place itself. In fact, it …
destination and to actively interact with local people, cultures, and the place itself. In fact, it …
[PDF][PDF] Analysis of territories marketing activities among small and medium business: a bibliometric analysis
L Khomenko, A Rosokhata, A Jasnikowski - Marketing i menedžment …, 2021 - zbw.eu
The article summarizes the arguments and counterarguments in the scientific discussion on
place marketing. The study's main purpose is to understand the nature and features of …
place marketing. The study's main purpose is to understand the nature and features of …
Research on the competitiveness of China's leisure sports industry based on statistical method
Y Zheng - Journal of Intelligent & Fuzzy Systems, 2018 - content.iospress.com
Leisure sport is a rising industry in recent decades. Its development speed is far more than
that of other industries. Despite the rapid development of sports industry, the number of …
that of other industries. Despite the rapid development of sports industry, the number of …
[PDF][PDF] Ψηφιακό μάρκετινγκ τουριστικών επιχειρήσεων: εμπειρική διερεύνηση
ΑΡ Βελέντζα - 2022 - ir.lib.uth.gr
The rapid development of digital internet technologies, the advent of smartphones as well as
the COVID-19 pandemic have opened new avenues for the introduction of innovative sales …
the COVID-19 pandemic have opened new avenues for the introduction of innovative sales …
Marketing and Management of Innovations
L Khomenko, A Rosokhata, A Jasnikowski… - mmi.sumdu.edu.ua
The article summarizes the arguments and counterarguments in the scientific discussion on
place marketing. The study's main purpose is to understand the nature and features of …
place marketing. The study's main purpose is to understand the nature and features of …
[PDF][PDF] Sosyal, Beşeri ve İdari Bilimler
M Yücenurşen - researchgate.net
Untitled Page 1 Page 2 Sosyal, Beşeri ve İdari Bilimler Doç. Dr. Mehmet Yücenurşen Editör:
Alanında Uluslararası Araştırmalar XIV Page 3 SOSYAL BEŞERI VE IDARI BILIMLER …
Alanında Uluslararası Araştırmalar XIV Page 3 SOSYAL BEŞERI VE IDARI BILIMLER …
[PDF][PDF] MARKA ŞEHİR VE ŞEHİR PAZARLAMASI AÇISINDAN MUŞ İLİNİN DEĞERLENDİRİLMESİ
İA KARATAŞ - Sosyal, Beşeri ve İdari Bilimler - egitimyayinevi.com
GİRİŞ Günümüzde pazarlama anlayışı kapsam ve içerik olarak oldukça farklılaşmıştır.
Pazarlamanın temelinde yer alan mal ve hizmetlerin pazarlanması artık fikirlerin, kurumların …
Pazarlamanın temelinde yer alan mal ve hizmetlerin pazarlanması artık fikirlerin, kurumların …
[引用][C] Şehir pazarlaması açısından marka şehir göstergelerinin belirlenmesi üzerine bir araştırma: Malatya örneği
İA Karataş - 2017 - Sosyal Bilimler Enstitüsü
[引用][C] Аналіз маркетингової діяльності територій серед малого та середнього бізнесу: бібліометричний аналіз
Л Хоменко, А Росохата, А Ясніковскі