Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …

This study focused on sensory marketing that appeals to the five senses of coffee shop
customers (“sight,”“smell,”“sound,”“taste,” and “touch”) to provide a sustainable growth …

Sensory marketing can help customers to stay longer by enjoying environment of
restaurants. To find out this, the present study was conducted in restaurant industry of …

This study, involving a sample of 745 observations and 21 well-known local and
international brands operating in the Kingdom of Saudi Arabia (KSA), shows that when …

Abstract RODAS-AREIZA, Jairo Antonio and MONTOYA-RESTREPO, Luz Alexandra.
Methodological proposal for the analysis and measurement of sensory marketing integrated …

The main purpose of this paper is to investigate how the number, perceived intensity, and
frequency of sensory involvement in the consumer-brand relationship, impact brand …

Actualmente, en el mundo académico y científico, aunado al empresarial, se suele confundir
las conceptualizaciones de términos del quehacer del marketing. Por ejemplo, el marketing …

TC BALIKESİR ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ TARİH ANABİLİM DALI II.
MEŞRUTİYET DÖNEMİNDE İSLAMCILIK Page 1 TC BALIKESİR ÜNİVERSİTESİ SOSYAL …

This study empirically investigated the extent to which auditory marketing strategy relates to
customers experience in bar & restaurant businesses in Port Harcourt. The quantitative …

Sensory marketing has gained increased attention for its potential to enhance customer
experiences and co-create value. This study investigates how sensory marketing influences …