Purpose Coronavirus disease 2019 (COVID-19) has created a challenging, yet
opportunistic, environment in which to conduct transformative service research (TSR) and …

The social technologies of the web permit new techniques of research to emerge, often with
novel ethical challenges. One such technique is digital ethnography. While there is a robust …

This paper presents a study offering insight and understanding of the emerging concept of
lifestyle consumption community in the context of sports betting in Australia. Recent research …

Purpose–The purpose of this article is to demonstrate why the time is ripe for a reflexive turn
in social marketing, in response to criticisms of social marketing as neo-liberal, positivist and …

Understanding vulnerable consumers when conducting Transformative Service Research
(TSR) is essential but these consumers and their contexts are often complex and difficult to …

Drawing substantially on epistemologies developed in the context of vulnerable populations
and responding to calls for greater epistemic justice in marketing research, an intersectional …

The practices, materials and discourses of markets and consumption are proliferating in
manners that blur conceptual boundaries commonly established between consumers and …

Whilst there is nascent literature surrounding researcher vulnerability, little is known about
how memories and anticipations can elicit researcher vulnerabilities, and vulnerable …

Increasingly designers from an array of different disciplinary backgrounds work in
international and community development, yet design education rarely prepares them for the …

Since the 1990s, the marketing literature has seen the emergence of research dedicated to
consumers with disabilities (CWD). This work is mostly based on the social model of …