The purpose of the current paper is to review the implementations of the theory of planned
behavior (TPB), as one of the most widely used social-psychological model in the literature …

The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shopping experiences. However, in many non …

Consumers perceive organic foods as more nutritious, natural, and environmentally friendly
than non-organic or conventional foods. Since organic foods developed, studies on …

The organic foods are perceived as more nutritious, healthy, and nature-friendly than
conventional food. Consumers, therefore, are switching over to organic food products and …

Entrepreneurs bring an enormous contribution to a country's economic growth. Developing
individual's interest into new venture creation represents an important asset, especially for …

This study provides a critical examination of how different theoretical perspectives in
entrepreneurship research translate into individual behavior, and whether such behavior is …

Purpose Financial technology innovation within the developed world is driving financial
markets, yet its adoption is lagging among consumers in emerging markets. At the same …

Given that adoption of a new system often implies fully or partly replacing an incumbent
system, resistance is often manifested as failure of a user to switch from an incumbent …

This book describes the reasoned action approach, an integrative framework for the
prediction and change of human social behavior. It provides an up-to-date review of relevant …

We examine social-and self-motives as drivers of Word of Mouth (WOM). The main
proposition is that the transmitter expects to gain personal and social benefits from sharing …