How store attribute affects customer experience, brand love and brand loyalty

AKD Anggara, RT Ratnasari, I Osman - Journal of Islamic Marketing, 2023 - emerald.com
Purpose This study aims to determine the influence of store attributes on customer
experience, brand love and brand loyalty at Hijup stores. Design/methodology/approach …

The effect of brand personality on electronic word-of-mouth: Mediation of brand love and moderated mediation of brand experience sharing

M Liu, J Yan - Frontiers in Psychology, 2022 - frontiersin.org
The knowledge payment industry will rapidly attract many enterprises that provide
knowledge services. This study investigates the interrelationship between brand personality …

The impact of e-brand experience on e-brand loyalty mediated e-brand love and e-brand trust: A study on Go-Pay users in Go-Jek application in Malang City

RM Ridhwan, W Moko, D Hadiwidjojo - International Journal of …, 2021 - ssbfnet.com
This study aims to examine the problem of the effect of e-brand experience on e-brand
loyalty that mediated by e-brand love and e-brand trust (a study of go-pay users in the Go …

Pengaruh Brand image, Brand personality, brand experience terhadap brand love dampaknya pada brand loyalty GAYO ACEH COFFEE PT. ORO KOPI GAYO …

B Bambang, AR Lubis, N Darsono - Jurnal Perspektif Manajemen …, 2017 - jurnal.usk.ac.id
The purpose of this research is to know:(1) influence of brand image to brand love (2)
influence of brand experience to brand love,(3) influence of brand personality to brand love …

Benlik İfade Eden Marka, Marka Aşkı, Pozitif Ağızdan Ağıza İletişim ve Marka Sadakati Arasındaki İlişkinin İncelenmesi: Paketlenmiş Ürün Kategorisinde Bir Araştırma.

S ÇAVUŞOĞLU, B DEMİRAĞ - Ataturk University Journal of …, 2020 - search.ebscohost.com
Çalışma tüketicisiyle benlik uyumuna sahip markaların marka aşkına ve marka aşkının da
tüketicilerin davranışlarına (sadakat, pozitif ağızdan ağıza iletişim) olan etkisinin …

Antecedents of customer brand engagement affecting customer satisfaction, trust, and commitments in forming loyalty and word of mouth in Indonesia

UD Lestari, TYR Syah - Asean Marketing Journal, 2022 - scholarhub.ui.ac.id
Design/methodology/approach: This research was conducted in Indonesia with 213
respondents who are active on Instagram accounts, have an age range between 20 and 60 …

[PDF][PDF] Structural equation modeling of brand love, brand trust, brand respect, brand loyalty and brand equity in Indonesia E-commerce

ES Hariandja, TT Suryanto - Proceeding of the International …, 2021 - researchgate.net
Increasingly sophisticated technology has a positive impact on their users. One of their
positive effect was making internet users to shop online. Interest in online shopping is …

Marka aşkı, marka sadakati ve ağızdan ağıza pazarlama ilişkisi: THY örneği

H Halitoğulları, NT Dinç - Türk Turizm Araştırmaları Dergisi, 2020 - tutad.org
Özet Havayolu ulaşım sektörü turizmin ayrılmaz bir parçasıdır. Türkiye'de 2003 yılından
bugüne yapılan yasal düzenlemeler ile birlikte havacılık sektörü hızlı bir şekilde büyümüştür …

Cognitive-Affective aspects of forming brand loyalty

M Shanti, S Sunaryo, A Rofiq - Jurnal Aplikasi Manajemen, 2019 - jurnaljam.ub.ac.id
This study has the aims to determine both direct and indirect effects of brand experience,
brand satisfaction, brand love dan brand loyalty to Wardah cosmetic's consumers in Malang …

Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali

K Kadarusman, E Maria… - Jurnal Ilmiah Manajemen …, 2019 - jurnal.umsu.ac.id
The purpose of this study was to examine the effect of brand passion, brand trust on
repurchase intention and brand love as a mediating variable. Brand passion, brand trust and …