Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …

Adopted internationally by business schools and MBA programmes, this book is the ultimate
resource for senior strategists, positioning professionals and postgraduate students to …

Product-harm crises are omnipresent in today's marketplace. Such crises can cause major
revenue and market-share losses, lead to costly product recalls, and destroy carefully …

Within the current economic context, store brands play an important role in differentiation
strategies based on assortment and positioning in terms of distributor prices. To begin with …

We study three ways firms can communicate about their brands—paid media (advertising),
earned media (word of mouth and online social media), and owned media (brand websites …

This paper investigates the economic value of online reviews for consumers and
restaurants. We use a data set from Dianping. com, a leading Chinese website providing …

Focusing on the consumer studies, this review investigates the private label (PL) research to
identify emerging themes and future research avenues. Through a systematic review …

This paper develops a new algorithm for increasing the revenue in a dynamic product
assortment problem. Then, it identifies the challenges faced by managers in practice and …

Premium private labels (PLs) are considered one of the hottest trends in grocery retailing.
Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing …

The objective of this research is to develop a measure of consumer-based retailer brand
equity. The research process starts with the definition and the conceptualization of the …