In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

In the contemporary globalised markets opinion leaders play a vital role in the process of the
purchasing decision-making of consumers. Thanks to their individual skills, specific …

E-commerce has grown steadily since internet access became more available in the mid-
1990s. Informativeness plays a key role in online shopping decisions. Potential customers …

This article critically explores whether and how computer-generated imagery (CGI)
characters are jamming public relations and influencer practices. We use Miquela, a virtual …

Influence maximization problem attempts to find a small subset of nodes in a social network
that makes the expected influence maximized, which has been researched intensively …

Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and
smart applications, designed to understand consumer behaviour, needs, and preferences in …

This study aims to identify and classify the influencer marketing threats mentioned overtly or
implicitly in previous studies on brand use and future research. In this study, a systematic …

We address the problem of influence maximization when the social network is accompanied
by diffusion cascades. In the literature, such information is used to compute influence …

Traditional online marketing methods use a single model to predict the advertising
conversion rate, but the prediction results are not accurate, and users are not satisfied with …

This paper investigates causal influences between agents linked by a social graph and
interacting over time. In particular, the work examines the dynamics of social learning …