Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …

Purpose The main purpose of this study is to fill the research gap on how B2B global service
firms integrate dynamic capabilities within their omnichannel management to influence …

Maqasid Syariah sebagai Kerangka Kinerja Lembaga Keuangan Syariah. Penelitian ini
bertujuan untuk membangun kerangka pengukuran kinerja lembaga keuangan Islam …

As much as 94% of all sales effort results in outcomes that can be perceived as denoting
failure. This article presents findings from a systematic review of literature which identifies …

Technological advancements have made it easier for firms to bypass traditional distribution
networks and establish subscription-based direct-to-consumer (SBDTC) channels. Despite …

Purpose Export market orientation can be broadly divided into intelligence (generation and
dissemination) and responsiveness activities. Although previous studies assess intelligence …

Purpose The literature on export channels suggests that intermediary resources, namely
intermediary competence and availability, are critical for export success. However, little is …

Purpose This paper aims to explore franchisor–franchisee relationships in the context of
plural forms. Plural forms implies the co-existence of franchised and non-franchised outlets …

Purpose This empirical study aims to examine luxury fashion retailers' localised multiple
channel distribution strategies in China. Design/methodology/approach Through case …

Purpose The purpose of this paper is to examine the transformation of the perspective
applied to distribution structures in the late 1900s. This change implied that the previous …