Generation Y, web design, and eye tracking

S Djamasbi, M Siegel, T Tullis - International journal of human-computer …, 2010 - Elsevier
Generation Y (age 18–31) is a very large and economically powerful generation, containing
eighty-two million people and spending $200 billion annually. It is not surprising that …

Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study

F Espigares-Jurado, F Munoz-Leiva, MB Correia… - Journal of Retailing and …, 2020 - Elsevier
This article focuses on the role played by the images that hotels use on their websites.
Under this approach, this study analyses the main image used in a hotel website …

Visual hierarchy and viewing behavior: An eye tracking study

S Djamasbi, M Siegel, T Tullis - … , HCI International 2011, Orlando, FL, USA …, 2011 - Springer
Empirical evidence suggests that users often exhibit a viewing pattern that favors the top and
left sides of web pages. This viewing pattern may cause users to miss a great deal of …

[图书][B] Handbook of human factors in Web design

KPL Vu, RW Proctor - 2011 - books.google.com
This second edition of a bestseller provides up-to-date knowledge of human factors issues
in web design. It comprehensively treats human factors research methods, design …

Your memory is working against you: How eye tracking and memory explain habituation to security warnings

BB Anderson, JL Jenkins, A Vance, CB Kirwan… - Decision Support …, 2016 - Elsevier
Security warnings are critical to the security of end users and their organizations, often
representing the final defense against an attack. Because warnings require users to make a …

Efficiency, trust, and visual appeal: Usability testing through eye tracking

S Djamasbi, M Siegel, T Tullis… - 2010 43rd Hawaii …, 2010 - ieeexplore.ieee.org
Creating a positive user experience is a fundamental element of producing a successful web
page. Three important components of user experience are visual appeal, trust, and …

Home is where your Gaze is–Evaluating effects of embedding regional cues in user interfaces

T Menzel, T Teubner, MTP Adam, P Toreini - Computers in Human …, 2022 - Elsevier
Recent UI design employs regional cues such as images of iconic landmarks from the users'
region. Thus far, however, there is only limited research on the effects of regional cues on …

Smartphones and wine consumers: A study of Gen-Y

JE Pelet, B Lecat - International Journal of Wine Business Research, 2014 - emerald.com
Purpose–The purpose of this study is to explore the potential of m-commerce (mobile
commerce) combined with social media for the wine industry in order to reach distinctive …

Signaling sustainability and regionality in the electricity market: An eye-tracking study on visual labels

T Menzel, T Teubner - Applied Energy, 2024 - Elsevier
A prevailing hurdle to the rollout of renewable energy is resistance on local levels. Aiming to
address this issue, the German government introduced a classification for regional green …

A comparative study of web site usability practices of Fortune 500 versus INC. 500 companies

Z Huang, JJ Cappel - Information Systems Management, 2012 - Taylor & Francis
Web site usability appears to be receiving growing recognition in the literature. In this study
the authors compare the web sites of Fortune 500 and INC. 500 companies based on 11 …