This paper sheds light on the understudied phenomenon of female two-wheeler riders in
Bangladesh, and their everyday negotiations of moto-mobility in patriarchal public spaces. In …

Brand equity refers to the value added to a brand due to its name and it endows the brand
with several advantages, such as, better margins, better quality perceptions, brand loyalty …

In the automotive industry, the consumer purchase decision is the most important aspect of
the company's life cycle because it can affect profitability, especially for Honda CBR 150R …

Learning outcomes This case study can be taught in the core courses on marketing
management and strategic management at the postgraduate level management …

The automobile industry is facing intense competition and there is an urge among the
youngsters to own a popular bike. This study was undergone to analyze the factors that …