Augmented reality (AR) has been shown to improve consumers' shopping decisions and
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …

Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …

Utilitarian, hedonic, and self-esteem motives in online shopping | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Utilitarian …

Since the launch of Pokémon Go, augmented reality (AR) has been one of the main
research areas within new technologies. Integrating digital elements into the physical world …

Advances in digital platforms allow influencers to use live shows to showcase products,
which has given rise to live-stream shopping. Moreover, new communication forms have …

Augmented reality (AR) enables consumers to project product holograms into their
surrounding real‐world context in real time using their mobile devices. Although AR may …

While the positive aspects of the flow state have been widely researched, the effects of being
aware of this state and the negative consequences still need to be explored. The loss of …

Purpose Augmented reality (AR) apps offer a great opportunity for brands to provide better
service to customers by creating augmented customer service. However, not every AR app …

Drawing on the theory of consumption values, consumer-brand relationship paradigm and
“lovemark” notion, the reported research offers insights into the role of retail apps in …

Augmented reality (AR) overcomes one of the main limitations of e-commerce, such as the
prepurchase trial. The consumer can virtually see how a product is integrated into the real …