The landscape of econometric discrete choice modelling research

M Haghani, MCJ Bliemer, DA Hensher - Journal of choice modelling, 2021 - Elsevier
Econometric modelling of choice now constitutes a major cross-over between multiple fields
of research in which quantitative valuation of human preferences is of interest. The methods …

Neuromarkers for mental disorders: harnessing population neuroscience

L Jollans, R Whelan - Frontiers in psychiatry, 2018 - frontiersin.org
Despite abundant research into the neurobiology of mental disorders, to date
neurobiological insights have had very little impact on psychiatric diagnosis or treatment. In …

EEG spectral power, but not theta/beta ratio, is a neuromarker for adult ADHD

H Kiiski, M Bennett, LM Rueda‐Delgado… - European Journal of …, 2020 - Wiley Online Library
Adults with attention‐deficit/hyperactivity disorder (ADHD) have been described as having
altered resting‐state electroencephalographic (EEG) spectral power and theta/beta ratio …

Examining the effect of online advertisement cues on human responses using eye-tracking, EEG, and MRI

C Yen, MC Chiang - Behavioural Brain Research, 2021 - Elsevier
This study sought to emphasize how disciplines such as neuroscience and marketing can
be applied in advertising and consumer behavior. The application of neuroscience methods …

Temporal division of the decision-making process: An EEG study

PM Cortes, JP García-Hernández, FA Iribe-Burgos… - Brain Research, 2021 - Elsevier
Decision-making is a process that allows individuals to choose an option or alternative in
order to maximize a subjective gain or achieve a set goal by evaluating and establishing a …

Machine learning EEG to predict cognitive functioning and processing speed over a 2-year period in multiple sclerosis patients and controls

H Kiiski, L Jollans, SÓ Donnchadha, H Nolan… - Brain topography, 2018 - Springer
Event-related potentials (ERPs) show promise to be objective indicators of cognitive
functioning. The aim of the study was to examine if ERPs recorded during an oddball task …

Brain event-related potentials predict individual differences in inhibitory control

LM Rueda-Delgado, L O'Halloran, N Enz… - International journal of …, 2021 - Elsevier
Stop-signal reaction time (SSRT), the time needed to cancel an already-initiated motor
response, quantifies individual differences in inhibitory control. Electrophysiological …

The effect of unilateral hand muscle contraction on frontal alpha asymmetry and inhibitory control in intrinsic reward contexts, a randomized controlled trial

AM Akil, R Cserjési, T Nagy, Z Demetrovics… - Scientific Reports, 2024 - nature.com
Challenged inhibitory control has been implicated in various disorders, including addiction.
Previous research suggests that asymmetry of frontal brain activity, indexed by frontal alpha …

Mapping and understanding of correlated electroencephalogram (EEG) responses to the newsvendor problem

NCD Truong, X Wang, H Wanniarachchi, Y Lang… - Scientific Reports, 2022 - nature.com
Decision-making is one of the most critical activities of human beings. To better understand
the underlying neurocognitive mechanism while making decisions under an economic …

Cognitive computation on consumer's decision making of internet financial products based on neural activity data

H Hu, Y Tang, Y Xie, Y Dai, W Dai - Computer Science and …, 2020 - doiserbia.nb.rs
Internet finance has become a popular business in today's society. However, different from
the physical objects or services sold online, Internet financial products are actually contracts …