Marketing Management: A Relationship Approach takes the unique approach of linking
relationship marketing to the traditional market planning models, which are used by most …

The article builds a framework for interactive value formation (IVF) in interorganizational
relationships. The framework describes IVF as interplay between resource integration and a …

The main aim of this paper is to investigate the effect of co-production practices with
customers on service innovation. Specifically, we sought to determine whether dynamic …

The study complements the dominant interpretations of positioning in marketing
management research by introducing a relational perspective on positioning in the industrial …

Abstract Service-Dominant (SD) Logic is a mindset for a unified understanding of the
purpose and nature of organizations, markets, and society. The fundamental principle of SD …

Peer learning programs in forestry are a valuable resource for woodland owners, yet many
forestry outreach programs in the US and Europe are underutilized. Recent literature has …

Loyalitas pelanggan menjadi prioritas strategis bagi perusahaan dalam mencapai
keberlanjutan pertumbuhan bisnis. Penelitian ini bertujuan untuk mengkaji pengaruh …

The first goal of this paper is to develop a theoretical and practical framework which can help
to measure the emotional value generated by organizations in quantitative terms. Its second …

What we will cover in this chapter: This chapter offers a fascinating review of the history of
retailer and supplier collaboration, highlighting why we are at the current situation we face …

The hypercompetitive world and the rise of social media are the main elements that
characterize todays markets. Such a context urged the implementation of innovative thinking …