Abstract Background State of the Science (SoS) meetings are used to define and highlight
important unanswered scientific questions. The National Heart, Lung, and Blood Institute …

This paper summarizes the arguments and counterarguments within the scientific discussion
on the marketing activities of blood service for over the last 20 years. The main purpose of …

There is currently a growing interest in a deeper understanding of consumer behaviour. In
this context, the union of different disciplines such as neuroscience and marketing has given …

Outsourcing non-core services in healthcare, such as housekeeping, IT support, catering,
and security, has emerged as a popular strategy for healthcare organizations looking to …

The starting point of this study is based on a ground observation in Tunisia: The
unsustainable blood donations and the shortage of clinical blood in some periods of the …

In order to identify the determinants of market (donor) orientation in blood transfusion
centers and services (BTCS), this study seeks to analyze whether connectedness and …

Background Because knowledge of blood donor motivation is crucial in guiding recruitment
and retention efforts, the present study aimed at developing and validating a new scale as a …

La transfusión de sangre es un servicio esencial para cualquier sistema sanitario. Sin
embargo, a pesar de la importancia de disponer de sangre segura y suficiente para …

Abstract Die sinkende Anzahl von Blutspenden in den letzten Jahren stellt
Blutspendedienste vor Herausforderungen. Sie sind auf der Suche nach geeigneten …