Emotional intelligence and high-performance leadership of women leaders: the mediating
role of organization culture | Emerald Insight Books and journals Case studies Expert …

Purpose This study aims to identify and prioritize various growth-accelerating factors in the
Indian automotive industry. It further develops a hierarchical model to examine the mutual …

Previous studies on consumer-based brand equity (CBBE) have maintained that CBBE is a
multidimensional construct which reflects both consumers' perceptions and attitudes …

This study presents a conceptual model that was designed by Bill and colleagues, and at the
same time evaluates the creation of brand equity (perceived quality, brand awareness/brand …

This study extends the existing analysis of brand prominence undertaken by Han et al (J
Mark 74: 15–30, 2010), to individually measure a broader range of prominence measures …

Undoubtedly, museums play a vital role in the economy and tourism constituting of a
significant unit of cultural tourism. However, facing either rival competition within the leisure …

In today's competitive business environment, customers are considered to be the source of
brand success. Customers have numerous choices to form among alternative products, and …

Brand is considered to be one of the most important assets of any company and therefore
determination of its value is of a great importance. There are many methods for determining …

Recent social, financial and technological developments have changed dramatically both
the NPOs' and museums' activities and orientation. Today, museums striving for their viability …

Customer loyalty for specific brands has been an important point in marketing planning. In
recent years many organizations have identified the need to become more customer …