There has been an explosion in the number of retail Web sites since 1995, e‐retail offering
shares a few common elements specifically a product search facility (often augmented by a …

Future research directions in tourism marketing | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Future research …

Wine tourism is a growing activity, contributing to the economic development of wine
regions. The main objective of this study is to thoroughly examine the wine tourism …

Purpose The purpose of this paper is to conceptually examine the phenomenon of wellness
tourism under a holistic and systemic lens, focusing on the offer system and the main …

The customer experience: a road‐map for improvement | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search The customer …

Marketing managers currently face an explosion of subjectivity. A glance at the business
world reveals new solutions developed to offer customised products. Mass customisation is …

Although experience is recognized as a major benefit the hospitality and tourism industry
offers, the use of experiential marketing in this industry is not well documented. Therefore …

Purpose The essence of tourism is the development and delivery of travel and visitation
experiences. This paper aims to provide a quantitative and qualitative assessment of articles …

Commercial experiences are getting increasingly plentiful in their own right as a product
offering and in conjunction with products and services as a means to provide added value to …

Purpose The purpose of this study is to test Kim et al.'s (2012) seven-dimension memorable
tourism experience (MTE) scale in a new context and with a new sample. In addition, the …