abstract We advocate for more tolerance in the manner we collectively address categories
and categorization in our research. Drawing on the prototype view, organizational scholars …

A thematic relation is a temporal, spatial, causal, or functional relation between things that
perform complementary roles in the same scenario or event. For example, cows and milk are …

Convergence in the electronics sector has enabled the addition of disparate new
functionalities to existing base products (eg, adding mobile television to a cell phone or …

We investigate a tool, namely visual art, which enables firms to increase the extendibility of
their brands. Extant research proposes that successful brand extensions depend on …

The current paper serves two purposes. First, it reviews the neuroimaging literature most
relevant to the field of marketing (eg, neuroeconomics, decision neuroscience, and …

The success of a brand extension depends largely on the similarity between the brand and
its extension product. Recent psychological and neuroscientific evidence supports a dual …

Can originality in real-world creative design thinking be improved through instruction and
practice? Do such frequently-used measures of creative ideation as the Alternative Uses …

Although creativity techniques are highly recommended in working environments, their
effects have been scarcely investigated. Two cognitive processes are often considered to …

The research into the front end of innovation has increased substantially in the last decades.
In spite of this, it seems that many studies lack alignment in terms of knowledge building …

A widespread assumption in Danish consumer law is that if the package of a food product
carries a picture of a potentially taste-giving ingredient (say, a strawberry), then consumers …