The paper assesses the ways in which digital transformation in Montenegro influences the
use of digital marketing in business, determining the impact of this concept on promotion …

Purpose The rapid growth of e-commerce has encouraged online retailers to adapt to the
purchase behaviour of Generation Y consumers. For this purchase, the purpose of this …

The rapid increase in online shopping and the extension of online food purchase and
delivery services to federal nutrition program participants highlight the need for a conceptual …

In this article a total of fifteen determinants of online shopping behavior have been identified
that could have an impact on the strategic management process in e-commerce …

Deciding to make online purchases can be risky and retailers have an opportunity to
influence the consumer's decision-making process. The aim of this article is to gauge the …

The issue of online shopping behavior is gaining importance with the continued
development of e-commerce. E-commerce businesses that aim to be successful in the …

Purpose–During the covid 19 pandemic life insurance companies faced matter of
concerning to extension of customers of unit linked insurance policies. Unit-linked life …

Electronic commerce (E-com) is now adopted by most of the firms, especially after the first
phase of the COVID-19 pandemic. Consumers are conscious of increasing online …

This research aimed to investigate the impact of e-service quality and customer value on
customer satisfaction. This research was descriptive-associative in which researcher …

This empirical study contributes towards identifying the effect of both fake and real discounts
in the Indian marketing environment. A common but unsustainable practice in India is to …