Children have emerged as a significant consumer group that cannot be ignored. From
followers of parental choice to co-decision makers while purchasing, children's influence in …

Social media, in particular, Facebook and Twitter, are comprised of communities typically of
like-minded individuals. Through social media sites we can network with these communities …

Pazarlama iletişiminde firmaların yeni hedef kitlesi genç tüketiciler olarak belirmektedir.
Çocuklar sadece kendilerine yönelik ürünler için mesajlara maruz kalmamakta artık ev halkı …

consumer behavior is one of the most important issues in the marketing. It is clear that
children are not excluded. Children as consumer's mean; why, when, where and how they …

The study presents the results of a research aimed to determine the assessment of informal
sources of information on the Internet by young consumers (aged 15 to 24 years). The …

Due to the ease of access to the Internet, children more often become the recipients of the
content placed therein. They are a specific group of Internet users due to their development …

One of the most important issues of marketing is consumer behavior. Obviously, children are
not separate from this category. This study was conducted to determine the factors affecting …

In our very core, each of us is a social animal and social media has provided us an outlet to
create online communities making it easier to network with others. Hence social media tools …

The purpose of this study is to develop a valid and reliable scale in order to measure the
consumption habit and saving behaviours of the children between 6 and 10. The sampling …

A Study on The Impact of Social Media on Consumer Decision Making Process in Anand and
Vallabh Vidyanagar Page 8 1 * Professor, GH Patel Post Graduate Institute of Business …