This study employs a well-established psychosocial theory of a western, advanced
economies-based model, that of the Extended Theory of Planned Behaviour, to study the …

Purpose The purpose of this paper is to investigate Pakistani bank front-line employees'
intentions to behave ethically by using the extended theory of planned behaviour (ETPB) …

Green marketing adalah upaya perusahaan untuk menyediakan produk yang ramah
lingkungan bagi konsumen targetnya. Teh siap minum yang dikemas dalam kemasan …

Design/Methodology/Approach: This paper employs a hypothesis deductive approach. The
research model is tested through structural equation modelling (SEM). Data were collected …

Marketing as a discipline has evolved with the unintended consequences of making
consumers spend more and buy things they do not need, resulting in significant consumer …

To date, few contributions have applied theory of planned behavior (TPB) to financial
decisions. The paper aims to investigate the applicability of TPB in predicting both the …

Purpose Most business-related studies on ethics focus on consumers in developed western
economies but ignore developing economies. Therefore, to fill this void in the literature and …

Purpose This study aims to empirically investigate the pathway to financial management
behavioural intentions (FMBI) from Islamic perspectives, through dimensions of Islamic …

Purpose The purpose of this paper is to examine the antecedents of ethical leadership by
drawing on the theory of planned behavior (TPB). The authors hypothesized that a leader's …

Frontline employees (FLEs) are the face of a service organisation, dealing directly with the
firms' customers, who, if effectively managed through internal marketing (IM), deliver …