There is growing concern amongst policy makers, managers and academic researchers
over the role that social media plays in spreading misinformation, widely described as 'Fake …

Academic interest in brand community research has burgeoned in the past two decades.
Despite its importance, there has been a paucity of effort in reviewing the growing research …

Endorsers are highly effective in promoting customer–brand engagement. New endorsers
are emerging owing to the digital explosion. Who promotes brands better-mega or macro …

This article investigates how disinformation circulates on social media as adversarial
narratives embedded in identity-driven controversies. Empirically, the article reports on the …

Deep learning is used to address a wide range of challenging issues including large data
analysis, image processing, object detection, and autonomous control. In the same way …

False information about COVID-19 is being produced and disseminated on a large scale,
impeding efforts to rapidly impose quarantines. Thus, in addition to the COVID-19 pandemic …

Social media is increasingly being used worldwide to produce and exchange information.
However, the absence of adequate control mechanisms on this medium has led to concerns …

Innovative technologies often feature inherently conflicting properties. This poses a
challenge for marketers because negative properties not only weigh heavily on consumers' …

Purpose This study aims to examine the collective impact of awareness and knowledge
about fake news, attitudes toward news verification, perceived behavioral control, subjective …

This study investigates how inaccurate information provided by ChatGPT impacts travelers'
acceptance of recommendations. Six experiments were conducted based on the …