This study presents an overview of data science, exploring the role of data scientists and the
methods they employ to investigate analytical problems within business administration. It …

This research employs Market Basket Analysis to gain strategic insights into the intricate
world of consumer behavior. As customer preferences and industry trends constantly evolve …

The proliferation of online trading platforms compelled businesses to delve into the analysis
of customer behaviour. Therefore, this study seeks to scrutinise customer behaviour in …

In the dynamic realm of market basket analysis, understanding customer purchase patterns
is paramount for strategic decision-making. This research embarked on an exploratory …

This paper addresses the critical task of assessing customer purchasing behaviour in retail,
which directly impacts marketing strategies and inventory management. The paper presents …

As global businesses take a new turn, an intimate understanding of the customers to predict
their ultimate wants becomes the supreme goal of retail stores all around the world …