While the dominant research stream on tourism technologies has investigated the adoption
of self-service, mobile, and web-based technologies, the potential of destination marketing …

The notion of creating rich and memorable experiences for consumers constitutes a
prevalent concept in the tourism industry. With the proliferation of destination choices and …

Experiences constitute the essence of the tourism industry. While the literature has
recognized the recent impact of technology on experiences, its empirical exploration …

Although the study of flow has recently received a lot attention, little is published about what
factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge …

Technology is critical for facilitating the experience value cocreation process in tourism.
Online platforms in particular enable consumers to develop realistic expectations and to …

There is a trend for destination marketers to create a 360-degree virtual video to promote
their tourist spots. This study examines how the response factors to a 360-degree virtual tour …

Social media in the context of destination marketing is a growing area of study, and judging
by the exponential growth in social networks over recent years, the demand for research will …

Tourism is an amalgam of different interests weaving together both private sector and public
sector organizations and initiatives. It is a criss-cross of sector businesses and organizations …

Purpose Notwithstanding the dynamics of digital transformation and its relevance for
revenue generation in the entertainment industry, empirical research that focused on …

Purpose This study aims to investigate the effect of virtual reality experience quality on
destination visit intention and virtual reality travel intention through the technology …