This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

This research paper delves into the pivotal role of strategic integration of artificial
intelligence (AI) concepts across sustainability efforts in for-profit businesses. As …

The purpose of the study was to examine the determinant factors that influence the intention
to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet …

This research examines the interplay between Business Intelligence tools and digital
marketing strategy optimization, with a focus on the moderating role of customer orientation …

The financial concepts involved in saving money, paying bills, and making overall intelligent
decisions about money management are referred to as financial literacy. There is substantial …

As the marketing landscape continues to evolve, data-driven strategies have emerged as a
critical component in effectively reaching and engaging with the millennial consumer …

The boom in the flow of information originated from customer activities. The Internet
enhanced it, and information and communication technologies have drastically transformed …

The main goal of the study is the constructive formalization of the main aspects of big data in
digital marketing of companies in the energy sector. With the help of constructive analysis …

Strategic management is a shortto long-term development plan concerning the goals of an
enterprise. Formulating appropriate strategic management is of great and far-reaching …

This study explores the dynamics of marketing strategy effectiveness in the fintech sector,
emphasizing the roles of big data analysis, digital engagement, and market adaptability. In …