OC Ferrell, L Ferrell - Journal of Marketing Education, 2024 - journals.sagepub.com
Ethics, social responsibility, and sustainability are important areas to address in marketing education. While they are distinct constructs, the terms are often used interchangeably …
This set of studies tackles a timely, important, yet often overlooked component of marketing— encouraging marketing actors to engage in a socially just and responsible orientation to …
This paper provides a web-content analysis of the curriculum and subjects of the top accounting and auditing masters identified in the Eduniversal 2012–2013 ratings of the best …
J Grym, V Liljander - Nordic Journal of Business, 2016 - helda.helsinki.fi
Decades of studies show that most students cheat at some point in their academic career. This has mainly been dealt with by surveillance and technical solutions. This paper shows …
The principles of marketing course usually includes coverage of marketing ethics and social responsibility. This study attempts to gain an understanding of students' perceptions of the …
A Veeck, K O'Reilly, A MacMillan… - Journal of Marketing …, 2016 - journals.sagepub.com
Midterm student evaluations have been shown to be beneficial for providing formative feedback for course improvement. With the purpose of improving instruction in marketing …
P Paul - Journal of Education for Business, 2019 - Taylor & Francis
There is a consensus among marketing educators, scholars, and practitioners that business ethics, in particular, and marketing ethics must be a vital part of a marketing student's …
This study provides an updated view of the marketing capstone course by sharing content including textbooks, cases, simulations, and engaged learning approaches and …
YS El-Sherbiny, H Hammad… - Journal of …, 2024 - journals.sagepub.com
Ethics education has recently garnered a great deal of attention; it has been viewed as a remedy against a plague of diverse forms of immoral practices carried out by businesses …