Crowdfunding, or soliciting small contributions from large and dispersed crowds through
online platforms, is an increasingly indispensable strategy for established firms, young …

This article analyzes the nature and temporal change of conceptual contributions in
marketing scholarship with two complementary studies. First, based on a computer-aided …

Crowdfunding, or soliciting small contributions from large and dispersed crowds through
online platforms, is an increasingly indispensable strategy for established firms, young …

Crowdfunding has emerged as an alternative means of financing new ventures by utilizing
the financial support of a large group of individual investors. This research asks a novel …

This research examines the influence of backers' social networks on their backing behavior
using data from a large social networking site and a reward-based crowdfunding platform …

As crowdfunding success relies heavily on designing campaigns that attempt to influence
potential backers within a fixed time frame, this study leverages signaling theory to explore …

Crowdfunding is an online method of fundraising from a large audience. Digital Word of
Mouth (DWOM) via social media has become a popular promotion platform for crowdfunding …

This study examines how the mechanisms that entrepreneurs use to successfully mobilize
financial resources influence the long-term viability of their ventures. Through an inductive …

Purpose In this study, the authors sought to investigate how the implicit social ties of both
project owners and potential backers are associated with crowdfunding project success …

In this study, we investigate the effects of reward options and their prices on crowdfunding
success. Rational economics predicts that the more choice potential contributors have, the …