With the ever evolving capabilities of integrating new media into an organization's strategic
mix, organizations, including those in sport, have found a need to employ social media as a …

Purpose The purpose of this paper is to examine the relationship between growth in social
media engagement, as defined by annual percentage increase in Facebook Likes and …

In the 10 years since the invention of Facebook, social media sites have become an
indispensable part of the marketing and communications strategy employed by a broad …

Public relations (PR) is becoming increasingly important in college athletics as the
frequency and severity of controversy, legal issues, and crises heighten. With many …

Intercollegiate athletics is a multi-billion-dollar segment of the sport industry. Within college
sports, football generates the most revenue and media attention while also providing …

The purpose of this study is to identify best practices in Division III intercollegiate athletics
corporate sponsorships. Research is readily available on NCAA Division I sports marketing …

Intercollegiate athletics in the United States is a major sport industry segment, and no
college sport brings in as much revenue and attracts more media attention than football. The …

Recent developments on internet have created new possibilities of doing business and
communicating with customers. And these technology developments have led to the …

Intercollegiate athletics is a multi-billion dollar segment of the sport industry. While no
college sport brings in as much revenue and attracts more media attention than football, this …

Today, development in champion sport is a symbol of power in countries and undoubtedly
sport marketing causes survival and growth in champion sport in all levels. Therefore the …