Theory of consumption values in consumer behaviour research: A review and future research agenda
C Tanrikulu - International Journal of Consumer Studies, 2021 - Wiley Online Library
Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …
from the consumer perspective is limited. The theory of consumption value (TCV) is a …
Artificial intelligence consumer behavior: A hybrid review and research agenda
The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …
transformed consumer behavior (CB). As consumers interact with these applications on …
The growing importance of customer-centric support services for improving customer experience
Customer support service is emerging as a vital component of superior customer
experiences; nonetheless, it is often considered a post-purchase touchpoint. A dearth of …
experiences; nonetheless, it is often considered a post-purchase touchpoint. A dearth of …
How does a data strategy enable customer value? The case of FinTechs and traditional banks under the open finance framework
L Grassi, N Figini, L Fedeli - Financial Innovation, 2022 - Springer
The coupling of data and digital innovation opens the way for new business in the financial
services sector, where customers are placed at the centre of decisions and data can help to …
services sector, where customers are placed at the centre of decisions and data can help to …
Post-pandemic marketing: when the peripheral becomes the core
JN Sheth - Journal of Research in Interactive Marketing, 2022 - emerald.com
Purpose The purpose of this paper is to articulate the impact of COVID-19 on marketing. It
will shift from “physical first” to “digital first,” and from “selling to serving” the customers. This …
will shift from “physical first” to “digital first,” and from “selling to serving” the customers. This …
Do corporate values have value? The impact of corporate values on financial performance
A Taher - Future Business Journal, 2023 - Springer
Do corporate values affect financial performance? The observed corporate values of the
Fortune Global 500 companies were inductively clustered under key attributes, and then, the …
Fortune Global 500 companies were inductively clustered under key attributes, and then, the …
On the path to decolonizing health care services: The role of marketing
Despite considerable investment, health outcomes for First Nations people are well below
those of the rest of the population in several countries, including Canada, the United States …
those of the rest of the population in several countries, including Canada, the United States …
Use of artificial intelligence with ethics and privacy for personalized customer services
The increase in the use of artificial intelligence (AI) by service providers helps serve
customers 24/7/365. AI helps build a flexible system that educates and empowers …
customers 24/7/365. AI helps build a flexible system that educates and empowers …
Transfer rate prediction at self-service customer support platforms in insurance contact centers
Customer support constitutes the face of a brand and plays a critical role in shaping
customers retention and loyalty. To facilitate customer contacts and to reduce the …
customers retention and loyalty. To facilitate customer contacts and to reduce the …
A novel quality function deployment based integrated framework for improving supply chain sustainability
K Karuppiah, B Sankaranarayanan… - Engineering …, 2023 - Taylor & Francis
Sustainable supply chain management (SSCM) plays an important role in the success of the
company's sustainability progress. Industrial management faces difficulty designing a …
company's sustainability progress. Industrial management faces difficulty designing a …