Brands' negative word of mouth (NWOM) generated by their unsatisfied consumers is
increasingly transmitted by fans of competing brands. Although extant research has …

Purpose Drawing from social comparison theory, this study investigates the factors
influencing benign or malicious envy toward influencers and the effects of envy on social …

Purpose This paper aims to identify the ways that customers respond to customer-to-
customer comparisons that may drive loyal customers to engage in undesirable behaviors …

Complex social dynamics occur when complaints are voiced on firms' social media
channels. In combination, a complainer criticizes a firm, which may be responded to uncivilly …

Corporate social responsibility (CSR) is reported to have a positive effect on corporate
image. However, if companies that have entered different markets implement market …

The relatively new phenomenon of social media marketing, accelerated by Web 2.0
broadcasting, promises to have a great potential at reaching out to a wider set of social …

Başkasının üzüntüsüne sevinme duygusu, başkalarının başına gelen talihsiz bir olay
karşısında sevinmek olarak tanımlanmaktadır. Mevcut araştırmanın amacı hedef kişinin …

This study aims to present a holistic perspective on schadenfreude in the context of
consumption and to provide a framework that theoretically explains the social-psychological …

Pesquisas mais recentes sobre a sociologia do Marketing apontam o consumo de crédito
para além do aspecto utilitário, percebendo-o como um bem social. Nessa perspectiva, o …

Two related and pervasive affective states have been a subject of considerable debate
among scholars for years: schadenfreude—pleasure at another's misfortune, and …