Issues regarding green restaurants have received significant scholarly and practitioner
attention in the last decade, particularly concerning why consumers adopt green restaurants …

Adopting green practices does not always guarantee customer retention and loyalty.
Employing the theoretical lens of cue utilization theory, we conceptualize green perceived …

Maintaining sustainable consumer behaviours is necessary for both mitigating
environmental problems and the success of sustainable businesses. However, to date, the …

This study applies experiential value, satisfaction, brand love, brand loyalty, and generation
to identify consumer behavior toward robot baristas providing new non-face-to-face services …

Purpose This study intends to contribute to the literature of eco-innovation by examining the
pro-environmental intentions and behaviour among consumers through their understanding …

Previous literature has found underlying differences in purchasing behaviors, consumption
habits, and Internet and social media usage between Generation X and Millennials. The …

Environmental degradation and the rising popularity of healthy, sustainable diets have
increased public awareness of the importance of plant-based food (PBF). This creates …

Although research on the self has a long history with various psychological perspectives, the
role of the self in visiting green restaurants has not been sufficiently explored. This study …

Considering the significant number of vegetarian customers and the global trend of reducing
meat consumption, the primary objective of this study is to examine the effects of six …

Purpose This study examines the role of gender as a moderator on the relationships
between subjective norm on attitude and purchase intention and attitude on purchase …